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Case Study: Offero.AI

How Moveo Media helped launch a soulful, real estate tech startup — from napkin sketch to scalable SaaS.

🧠 1. The Idea Was Born

Frustrated by how slow and manual writing real estate offers was, we imagined a tool where agents could just text the offer — and everything else would be handled.

🎨 2. Branding & Identity

We crafted the Offero.AI name, logo, and branding from scratch:

Clean, modern, tech-forward
Forest green, cream, and black palette
Brand voice: approachable, empowering, a bit cheeky
Designed to feel premium but accessible

📐 3. Landing Page Build

We designed and launched a waitlist funnel in 48 hours, including:

Clear headline + subheadline
Countdown urgency
Lead capture form
Mobile-first design

📸 4. Content Creation

Shot and edited launch content including:

Cinematic UGC-style reels
“Text your offer” visual demo
Founder voiceover + raw BTS
Repurposed clips for organic + ads

🔥 5. Launch Strategy

Created and deployed the go-to-market strategy:

• Positioned as “offer-writing magic”
• Built hype with sneak peeks
• Used VA systems to manage DMs and leads
• 100+ signups without spending on ads

🧰 6. Tech & Workflow Mapping

Collaborated with the founder to:

• Map the full offer-writing process
• Automate file collection, contracts, and email delivery
• Build seamless backend systems to power the experience

📈 7. Scaling Foundations

Laid the groundwork for growth with:

• Streamlined internal operations using Notion
• Built systems to attract and onboard the right team
• Documented repeatable workflows for efficiency
• Created forms and workflows to manage incoming offer data

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